Join Gayle and Joyce as we talk with Deb Gordon, author of The Health Care Consumer’s Manifesto: how to get the most for your money. Deb’s research starts with the observation that Americans consume health care differently than we consume other goods and services and seeks to understand why. Deb explained the genesis of her research, which involved a trip to Australia, New Zealand and Singapore to learn how healthcare consumers in those systems behave.
Manifesto is full of fascinating insights including
Deb’s fresh perspective about American healthcare from the consumers’ vantage point provides valuable insights about why we behave differently when purchasing healthcare vs anything else, and these insights offer important clues to what is wrong in our system and how to fix it. You don’t want to miss this fascinating conversation!
You can find out more about Deb and purchase her book at debgordon.com.
Join Gayle and Joyce as we talk with Deb Gordon, author of The Health Care Consumer’s Manifesto: how to get the most for your money. Deb’s research starts with the observation that Americans consume health care differently than we consume other goods and services and seeks to understand why. Deb explained the genesis of her research, which involved a trip to Australia, New Zealand and Singapore to learn how healthcare consumers in those systems behave.
Manifesto is full of fascinating insights including
Deb’s fresh perspective about American healthcare from the consumers’ vantage point provides valuable insights about why we behave differently when purchasing healthcare vs anything else, and these insights offer important clues to what is wrong in our system and how to fix it. You don’t want to miss this fascinating conversation!
You can find out more about Deb and purchase her book at debgordon.com.